From one listing to qualified leads
Four steps. The AI assistant does the talking; you get the buyers worth talking to.
Add the property details
Enter the address and the listing details — beds, baths, square footage, features, and neighborhood notes. This is what Proppie uses to answer buyers, so the more you add, the better the answers.
Proppie learns the listing details
Proppie is the AI assistant on each listing. It reads the details you provided so it can answer buyer questions accurately and in your voice — grounded only in what is actually true about the property.
Share the AI-powered listing page or QR code
Your branded listing page is where the assistant lives. Share it in social posts, emails, texts, QR codes, and at open houses so buyers can start a conversation anywhere.
Get buyer questions, qualified leads, and seller insights
When a buyer is serious, Proppie captures the inquiry and sends you the lead with the conversation context. You can also generate a buyer-activity report on demand and send it to your seller.
From address to published page in 60 seconds.
Five steps. No stitching together five different tools. Here's exactly what happens when you paste an address.
One address in. A full marketing kit out.
No blank pages. No copy-and-paste between tools. Drop an address and the whole set writes itself — in your brand voice, ready to share.
Sharing the link before the sign goes up.
The page, the kit, the posts — all generated and published while the sign is still in the truck.
Every listing gets its own page.
Your name, your headshot, your colors — not another portal profile lost in the feed.
Your listing, your lead.
Every inquiry lands in your inbox in under a minute. No portal skim, no referral fee, no middleman.
The page keeps selling — you.
When the deal closes, the URL morphs to "Just Sold" — a living proof point every seller in your farm area can see.
See a real listing page before you touch your credit card.
Click through a fully-generated example. Read the description, open the lead form, check the market data. Decide if it's worth the monthly price.
Every Zillow link you post is free lead-gen for Zillow.
You already do the distribution work — Facebook posts, texts to clients, the QR code on your yard sign. The question is whose inbox the lead lands in.
Zillow gets the lead
The lead lands in your inbox
Same Facebook post. Same QR code. Same texts. Just swap the URL — and stop handing your leads to whichever agent paid Zillow most this month.
A closer look at Proppie, your listing's AI assistant.
Buyers don't want to fill a form to ask a single question. So every listing gets an AI assistant trained on its details — payments, features, HOA, showing times, neighborhood. It answers in plain English using only the listing's actual facts, then captures the buyer when they show real intent.
- Answers grounded in your listing. Never invents MLS facts, school ratings, or HOA terms. If it doesn't know, it offers to have you confirm.
- Captures the lead when intent is high. Asks for name, email, phone, and preferred time when a buyer wants a tour — then sends you the lead with the conversation context.
- Surfaces what buyers ask about. Top questions, top liked features, and common hesitations — visible in your dashboard.
- Seller-ready report, on demand. Generate a buyer-activity report — views, conversations, and top buyer questions — and send it to your seller whenever you need it.
Pro and Brokerage plans. You control what it answers (private notes, showing instructions, calendar URL, tone) per listing.
So the agent can confirm a Saturday slot.
What makes Pro different
The core workflow above is the same for everyone. Pro adds room to scale and deeper tooling for agents who run on volume.
Unlimited listing pages
Spin up an AI-powered page for every listing in your pipeline, with no cap.
CRM and webhook delivery
Route qualified leads and conversation context straight into Follow Up Boss, Sierra, Chime, Zapier, Make, or any webhook URL.
Lead Finder
A Pro tool for agents who want to find active listings in a farm area and turn them into AI buyer-magnet pages. More on this below.
Deeper reports
Generate richer buyer-activity reports on demand to keep your sellers informed with real conversation data.
Don't have your own listings? Lead Finder fills the funnel.
Lead Finder is a Pro tool for agents who want to find active listings in a farm area and turn them into AI buyer-magnet pages. Pull fresh active listings in your farm-area ZIP and turn any of them into a branded page — each with its own AI assistant — in one click.
- Search any ZIP — filter by price, beds, property type, days listed. Nationwide coverage via RentCast.
- One-click branded page — address, beds/baths, price, and IDX-compliant listing agent attribution pre-fill. Upload photos, AI writes the copy, page goes live.
- Save searches, get daily digest emails — every new listing in your farm area, in your inbox.
- Auto-generate mode — flip a switch and we'll create draft pages overnight for new matches (capped at 10/day so costs stay sane).
Pro subscribers get IDX-compliant listing attribution rendered automatically on every page.
Hear it for yourself
Call Proppie on a real listing right now
Same AI assistant that will be on your listings. Ask anything about the Travis Heights home — price, neighborhood, schools, tour times. ~3 min.
(984) 733-2363Embed the assistant inside your existing site.
Your brokerage site or personal domain is your front door — we're not trying to replace it. Every branded page (and its AI assistant) can be embedded into any HTML editor (WordPress, Squarespace, Wix, Webflow, raw HTML) with a single line of code. Your domain shows in the browser bar, our page renders inside it, every inquiry still routes directly to you.
- One line of code per listing. Copy the embed snippet from your dashboard, paste into any page on your site.
- Your domain stays in the URL bar. Visitors don't leave your site. Your brand is the wrapper; our page is the content.
- Lead routing is unchanged. Inquiries go directly to you — no portal referral pool, no brokerage lead-pool reassignment.
- Or connect via the Developer API. Prefer to wire it into your own stack? Connect to the assistant programmatically.
<iframe src="aipropertywriter.com/p/TOKEN?embed=1"
width="100%" height="2400"></iframe>
Frequently Asked Questions
What is Proppie?+
Proppie is the AI assistant on each listing. It answers buyer questions from the listing details, captures serious inquiries, and sends you the conversation summary.
How does Proppie answer questions accurately?+
Proppie answers from the listing details you add (price, beds/baths, features, neighborhood, plus optional private notes from you). It is grounded in your property information, so buyers get real answers about the home rather than generic responses.
Do I need a website or CRM to use this?+
No. Each listing gets its own branded page hosted at aipropertywriter.com/p/…. If you do have a CRM, Pro can webhook leads out to Follow Up Boss, Sierra, Chime, Zapier, Make, or any webhook URL — plus CSV export anytime.
I already have my own website — can I use these pages there?+
Yes. Every listing page can be embedded into your existing site (WordPress, Squarespace, Wix, Webflow, raw HTML) with one line of iframe code copied from your dashboard. Your domain shows in the browser bar, our page renders inside it, and every inquiry still routes directly to you. We strip our header and footer in embed mode so the page feels native to your site.
What do I get when a buyer engages?+
You get qualified leads with conversation context — the questions the buyer asked and what they cared about — delivered to you, not just an anonymous form fill.
Can I share what buyers are asking with my seller?+
Yes. You can generate a buyer-activity report on demand — views, conversations, and top buyer questions — and send it to your seller, turning buyer conversations into seller-ready insights.
Can I try it before signing up?+
Yes. See a fully-generated example at /demo with no signup or credit card required.