Give every listing its own AI assistant.
Buyers ask questions. Proppie answers from the listing details, captures serious inquiries, and sends you the lead with the conversation context. See it live below.
“Is the kitchen renovation recent, and how far is it from downtown?”
A real buyer types a real question, right on the listing page.
“Yes — the kitchen was fully renovated, and it's about ten minutes from downtown Austin.”
Answered from the listing details. No guessing, no off-topic replies.
A qualified lead lands in your inbox with the full conversation and what the buyer cared about.
Conversation context + buyer intent, plus seller-ready insights.
Try it yourself on the live example below — ask Proppie anything about the home.
Answers buyer questions from the listing details
With conversation context + buyer intent
Lead to your inbox
Add a listing → Proppie answers buyers → you get qualified leads and seller-ready insights.
And it keeps your leads yours
Portals can route a “Contact Agent” click through a referral pool that takes up to 40% of commission. Your branded page keeps the buyer with you.
Zillow Flex can take up to 40% of commission on referred leads.
Every portal “Contact Agent” click — including buyers you brought in via outbound — can get routed through the referral pool. Plug your own numbers in below.
How much will I save?
Three sliders. Real money. Real time. Works for any team size.
Commission Flex would have skimmed at 40%, minus AIPW at $49/agent/mo.
~2 hrs of copy + page setup per listing, replaced by <60 seconds in AIPW. ≈ 3 work weeks.
Estimate only. Assumes 3% commission and 40% Flex referral rate. Doesn't count brand-trust gains from a branded page.
Keep syndicating to the portals. Just stop sending your outbound there too.
Don't have your own listings? Find some.
Lead Finder pulls fresh active sale listings in any ZIP and turns them into branded buyer-magnet pages in one click. Start prospecting from day one — no MLS handouts, no waiting on inventory. Full IDX-compliant attribution, capped budget, no separate PropStream/Propwire subscription.
Included with Pro — no add-on, no separate billing. Same tooling top producers use to fill their pipeline.
How AI Property Writer compares
An AI assistant on every listing — and a page that keeps your leads, and your commission, with you.
| Feature | AI Property Writer | Zillow Flex / PA | ListingFlare | Placester |
|---|---|---|---|---|
| Commission taken from your leads | 0% | Up to 40% | 0% | 0% |
| Branded to you, not the platform | Yes | No | Generic pages | Yes |
| Setup time per listing | Under 60 seconds | N/A | ~5 min | 1–2 hrs + onboarding |
| Proppie (AI Assistant) on every listing | Included — answers buyers, captures qualified leads + on-demand seller reports | No | No | Add-on ($99+/mo) |
| Lead delivery speed | <60s to your inbox | Routed through Flex pool | ||
| Monthly cost | $49/mo (or $19/seat for 5+ teams) | $500–$2,500/mo + up to 40% of commission | $150/mo | $99–$499/mo |