Every listing deserves its own AI assistant.
Buyers ask questions. Proppie answers from the listing details, captures serious inquiries, and sends you the lead with the conversation context — so the buyer intelligence stays with you, not a portal referral program.
Our Mission
To give every real estate agent an AI assistant for every listing — one that engages buyers, captures qualified leads, and turns those conversations into buyer intelligence and seller-ready insights the agent owns, instead of handing it to a portal referral program.
Why We Built AI Property Writer
We saw agents doing the outbound work — emailing their sphere, posting on social, putting QR codes on yard signs — but the buyer conversations, and everything you learn from them, slipped away to portal referral programs that took a cut of the commission.
The Problem
Buyers had questions, but agents couldn't answer every one instantly — so the conversations, and the leads inside them, drifted to portals that owned the buyer relationship and charged a referral fee on top.
The Gap
No affordable way to put an always-on AI assistant on every listing — one that answers buyers in the moment and turns those conversations into qualified leads the agent owns.
The Solution
Every listing gets its own AI assistant, Proppie, on a branded page — answering buyers, capturing qualified leads, and sending you the conversation context. $49/mo.
What Makes Us Different
The only tool that puts an AI assistant on every listing — answering buyers, capturing qualified leads, and turning conversations into buyer intelligence and seller-ready insights — for $49/mo.
An AI Assistant on Every Listing
Proppie lives on each listing's branded page and answers buyer questions straight from the listing details — your photo, your colors, your contact info. Share the URL in email, social, texts, and yard-sign QR codes, and buyers get instant answers somewhere that looks like you, not a portal that charges a referral fee.
Qualified Leads, With the Conversation Context
When Proppie captures a serious inquiry, you get the lead along with a summary of what the buyer asked — no portal queue, no referral fee. Webhook-out to Follow Up Boss, Sierra, Chime, or any CRM via Zapier/Make. Your leads, your inbox, your buyer relationship.
Done For You — Not Another Tool to Set Up
You don't build the page from a blank canvas. Give us one address and we generate the listing copy, pull the market data, and assemble the whole branded page with Proppie on it — in under a minute. (For agents we reach out to, the page is already built and waiting to claim.) It feeds the CRM you already use, so there's nothing new to learn and nothing to migrate.
A Full Marketing Kit to Launch the Page
One submission generates your assistant-ready page plus 3 listing description variations, Instagram caption + hashtags, a Facebook post, email blast draft, and a neighborhood insights blurb powered by real market data. Everything you need to get the page in front of buyers so Proppie can start answering them.
Your URL Stays Alive After the Sale
When the listing closes, the page morphs to “Just sold — ask about similar homes” and Proppie keeps answering buyers and capturing leads. The yard-sign QR code you printed, the link in your email signature, the old social post — all of it keeps working for you instead of 404'ing.
Your Buyer Intelligence Is Yours
Every buyer conversation becomes insight you keep — full CSV export of every historical lead anytime, webhook-out on every capture. No lock-in, no platform that owns your pipeline. Leave whenever, take everything with you.
$49/mo. Live in 60 Seconds. No Contract.
3× cheaper than the nearest purpose-built competitor, 6–10× cheaper than Placester or RealGeeks. No onboarding calls, no setup fees, no annual commitment. Publish your first branded listing page in under a minute.