Tom Hester
Co-founder, AI Property Writer
Tom is the co-founder of AI Property Writer, which gives every listing its own AI assistant (Proppie) that answers buyer questions, captures qualified leads with conversation context, and produces seller-ready insights. He writes about portal lead economics, CRM integrations, and the tools real estate agents use to keep the leads their own marketing earns. He builds the product alongside his wife Ashlee.
Posts by Tom Hester
The Real Cost of Portal Leads: Understanding Your Commission Loss
Explore the real cost of portal leads and how they impact your commission. Learn strategies to mitigate losses and improve your earnings.
The Coming Soon Strategy: Why Pre-MLS Listings Need a Branded Page
Discover why a branded page is essential for the coming soon real estate strategy, enhancing visibility, credibility, and lead capture.
Nextdoor Seller Lead Strategy: Using Sold Listings to Win Listing Appointments
The Nextdoor play most agents get wrong: post sold results, not listings. Here's the exact 4-line post structure, the landing page it should link to, and why it beats home-valuation ads for pulling seller leads out of your farm area.
Home Valuation Tools vs Sold-Listing Pages: Which Actually Generates Seller Leads?
Home valuation widgets convert at 1–3% with weak leads. Sold-listing pages about specific recently-sold neighborhood homes convert at 4–6% with higher-quality leads. Here's why the comparison isn't close — and what to build instead.
How to Follow Up With Open House Leads in the First 5 Minutes
Open house conversion depends on 5-minute follow-up. The exact text template, the comp-sheet email step, the 48-hour check-in rule, and the lead-delivery setup that makes hitting the 5-minute window actually possible.
QR Code Open House Sign-In: The 5-Minute Setup Guide
A QR code on the yard sign sends open-house visitors to a branded lead-capture page — replacing the paper sign-in sheet. Setup takes about 5 minutes: publish the page, generate the code, print the rider. Full step-by-step.
Single Property Website vs IDX Website: Which One Do You Actually Need?
An IDX website pulls inbound Google traffic. A single property website converts outbound marketing. They solve opposite problems, cost different amounts, and most agents should build the single property website first. Here's why.
Single Property Website Examples: 7 Page Types That Actually Generate Leads
Seven real-world single property website examples — coming-soon, just-listed, open house, sold, luxury, rental, and new construction — each with a specific lead-generation job. Same page framework, seven different conversion outcomes.
Seller Lead Capture Pages: How "See What It Sold For" Turns Your Listings Into Your Next Appointment
Sold listings are your most underused seller lead magnet. Here's how to turn a single sold-home page into a distribution asset that generates seller leads for the next 12 months — with the exact framework, distribution channels, and conversion benchmarks.
Make.com for Real Estate Agents: A No-Code Playbook
Discover how Make.com can revolutionize real estate automation for agents. Learn no-code solutions to streamline tasks and boost efficiency.
Anatomy of a High-Converting Listing Landing Page
Discover the essential elements of a high converting landing page to attract buyers and capture leads effectively.
Realtor.com Connections Plus vs Zillow Premier Agent: Cost Per Lead Insights
Explore Realtor.com Connections Plus vs Zillow Premier Agent cost per lead. Understand lead generation economics to optimize your real estate strategy.
ListingFlare Alternative: Which Real Estate Stack Makes Sense?
Explore the differences between ListingFlare, single property sites, and branded pages to find the best listingflare alternative for your real estate business.
AI Property Writer vs ChatGPT: Best AI for Real Estate Listings
Discover the advantages of AI Property Writer vs ChatGPT for real estate listings. Which AI tool is better suited for your property descriptions?
AI Listing Tools vs Hiring a Copywriter: A Comprehensive Comparison
Explore the pros and cons of AI listing tools versus hiring a copywriter in real estate. Discover cost, speed, and quality comparisons to find your best option.
AI Real Estate: Transforming Marketing Strategies Today
Discover how AI is transforming real estate marketing, enhancing customer interactions, and providing data-driven insights for agents.
AI Listing Platform for Brokerages: Elevating Team Efficiency
Most AI listing platforms promise faster descriptions. For a brokerage, the sharper question is who owns the resulting leads — your team, or a portal referral program. Here's what a brokerage-grade setup should actually include.
AI Property Description Generator: Why Agents Love It
Discover how an AI property description generator streamlines your listings, boosts quality, and enhances market competitiveness for real estate agents.
Best AI Listing Generators for Real Estate Agents in 2026
Explore the best AI listing generators for real estate agents in 2026 and transform your property descriptions with advanced AI tools.
Exploring Virtual Reality's Role in Future Real Estate
Discover how virtual reality is transforming real estate with immersive, engaging property showcases. Explore actionable tips for leveraging VR tours.
2025 Real Estate Trends Agents Must Know for Success
Discover essential real estate trends for 2025. Learn about smart homes, sustainability & more to stay ahead in the market. Subscribe for insights!
How Social Media is Transforming Real Estate Marketing
Discover how social media is revolutionizing real estate marketing. Learn strategies to enhance your online presence and connect with buyers effectively.
